Associate Media Strategist

Syracuse, NY

Full Time

Media

Mid Level

Associate Media Strategist, Media Department

(This role will be based out of our Rochester or Syracuse offices)

We’re looking for a talented Associate Media Strategist to join our growing Media Team at PHG!

As an Associate Media Strategist, you’ll be responsible for media planning and media buying across 3-5 accounts. To be successful in this role, it is crucial to have an understanding of the digital media landscape, including Google, Social and Programmatic, as well as understand how to set up, manage and optimize campaigns.

In this role, you’ll be working collaboratively with Media Buyers, Digital Strategy and Analytics teams.

Planning:

Collaborate with the Media Strategy and Account teams on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
Use research and data to recommend platform budgets for campaigns.

Buying, Pacing and Optimizations:

Build and set up campaigns, including setting up appropriate tagging and tracking.
Bid/buy and place campaigns within various digital platforms including Google and Social platforms managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
Traffic creative/campaign assets to external vendors.
Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to digital strategy.
Manage client media budgets. Submit monthly digital media billing for assigned accounts.

Reporting:

Provide data, insights and trends to help inform campaign reporting for key accounts.

Best Practices:

Manage platform relationships for partners including: Meta, Google, LinkedIn and relevant media vendors. Understand paid media best practices, innovations and advertising options. Share with others on the team.

Ideal Skills/Qualifications

2+ years of experience buying digital media
Hands-on experience buying within Google, paid social or programmatic platforms, and have worked with analytics, attribution, and measurement systems
Retail and Shopper Media experience a plus
Google Ads and Google Analytics certification preferred
Outstanding organizational skills
Strong detail management
Excellent written and verbal communications ability
Ability to work independently and as part of a team
A Bachelor’s degree from an accredited four-year institution is required

WHY WE'RE HIRING?
The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.

WHY PHG?
For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $60,000 to $70,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.

OUR HIRING PHILOSOPHY
At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

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