Social Media Coordinator

Syracuse, NY

Full Time

Social Media

Entry Level

Social Media Coordinator (Content & Community Management), Social Media Department

Chances are, you’re already on social media every day. Or every hour. Okay, every minute. But have you ever thought about putting that knowledge and passion to work? If so, now’s the time to apply to be our next Social Media Coordinator.

In this role, you’ll work as part of our Social Media Team and play a crucial part in the ideation, creation, and execution of compelling social media content and programs for agency clients. You will handle community management for clients across social media platforms - acting as the voice of several consumer packaged goods brands.

In terms of must-haves, our next Social Media Coordinator should be a proactive, creative thinker with strong multitasking, prioritization, and interpersonal skills. You should have a love for all things social media and be a proven, active social media participant both personally and professionally.

What does the job entail?

Community Management & Page Admin
- Manage multiple social communities on behalf of clients by monitoring conversations, responding to comments and direct messages, and interacting with fans across Facebook, Instagram, TikTok, Threads, YouTube, and X in the client’s established voice and tone
- Handle ongoing page admin needs (i.e. cover photo updates, Instagram Highlight curation, approving paid partnership requests, etc.)
Content Ideation & Coordination
- Coordinate the monthly creation, scheduling, deployment, and amplification of social content - guiding the content through the agency from start to finish by collaborating with relevant teams
- Curate and maintain a comprehensive visual content library, ensuring access to high-quality assets from influencers and user-generated content for streamlined use across social media channels
- Monitor for and identify real-time cultural trends and brand participation opportunities to achieve constant relevance
- Draft supporting materials for the social activation of key client programs, including influencers, partnerships, sponsorships, and giveaways
Influencer Relations
- Assist with conducting and managing influencer outreach across platforms for client campaigns
- Participate in influencer campaign strategy and content ideation
Monitoring, Reporting & Research
- Support the team in the distribution of reports on social media performance, regularly make recommendations, and suggest updates and improvements based on findings
- Stay up to date on current social media best practices and trends, as well as global/national news and pop culture happenings to ensure cultural relevance across content
- Use in-house tools to report & analyze competitor social performance and monitor for timely client opportunities and inspiration with social listening

What kind of person are we looking for?

Bachelor’s degree in advertising, marketing, communication, or related degree required
2+ years of relevant social media and community management experience at an agency or for a brand/company
- Experience working with a consumer packaged goods brand is a plus
Content creation and social copywriting experience
Experience using social media management and reporting platforms (i.e. Sprout Social, Hootsuite, Buffer, Later, Sprinklr)
Proven enthusiasm for social media and curiosity about the evolving social landscape
Strong understanding of best practices across Facebook, LinkedIn, Instagram, X, TikTok, Threads, YouTube, as well as up-and-coming platforms
Understanding of current and up-and-coming social media trends and the ability to apply them to engage diverse audiences
Digital literacy and a deep understanding of social media nuances
Strong copywriting skills with an emphasis on consumer engagement
Collaborative spirit with a proactive mindset
Exceptional verbal and written communication skills
Ability to manage a variety of priorities while meeting deadlines
Excellent organizational skills
Excellent attention to detail
Ability to work independently and as part of a team is a must
Experienced in using Microsoft Office and GSuite applications

WHY WE'RE HIRING?

The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.

WHY PHG?

For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Base Salary Range: $45k-$50k

OUR HIRING PHILOSOPHY

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

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